The guiding principle of the big web-players, like Facebook, Google, and others, is that the value provided to the users is vastly less than the value of the data that they accumulate on said users.
A person in an unmarked car following your every move and watching you 24/7 is considered creepy or requires a warrant, but replace this with an ever-expanding army of all-seeing machines who pry into everything you do on-line and everyone thinks that this is just dandy.
These all-seeing machines are obviously the tracking pixels, scripts, the browser-fingerprinting, the telemetry-collection, the displayed adverts, and whichever other mechanism or euphemisms used for surveillance, on pretty much every website you use.
We, at Fundamental Software, vehemently reject the idea that this type of surveillance is acceptable and we provide ways to fight back!
IvyDNS is an on-line service that respects your privacy. It makes it significantly harder for these third parties to track you on-line.
Over the last 16 months, as I’ve debated this issue around the world, every single time somebody has said to me, “I don’t really worry about invasions of privacy because I don’t have anything to hide.” I always say the same thing to them. I get out a pen, I write down my email address. I say, “Here’s my email address. What I want you to do when you get home is email me the passwords to all of your email accounts, not just the nice, respectable work one in your name, but all of them, because I want to be able to just troll through what it is you’re doing online, read what I want to read and publish whatever I find interesting. After all, if you’re not a bad person, if you’re doing nothing wrong, you should have nothing to hide.” Not a single person has taken me up on that offer.
Glenn Greenwald in Why privacy matters – TED Talk