The guiding principle of the big web-players, like Facebook, Google, and others, is that the value provided to the users is vastly less than the value of the data that they accumulate on said users.
A person in an unmarked car following your every move and watching you 24/7 is considered creepy or requires a warrant, but replace this with an ever-expanding army of all-seeing machines who pry into everything you do on-line and everyone thinks that this is just dandy.
These all-seeing machines are obviously the tracking pixels, scripts, the browser-fingerprinting, the telemetry-collection, the displayed adverts, and whichever other mechanism or euphemisms used for surveillance, on pretty much every website you use.
We, at Fundamental Software, vehemently reject the idea that this type of surveillance is acceptable and we provide ways to fight back!
IvyDNS is an on-line service that respects your privacy. It makes it significantly harder for these third parties to track you on-line.