Have you noticed that we don’t run Google Analytics on this site? If you’ve ever used it, you’ll be very well aware of the level of detailed in the information it gathers. When used and activated, it knows who you are, tracks you as you browse from page to page, knows how far down a page you scroll and much, much more, it even follows you from one site to another, because everyone else is using it. All of this information is used to build up a detailed profile of you based on your behavior and habits, all for a single purpose: to sell you on as a ‘known quantity’ to advertisers.
At Fundamental Software, we take privacy very seriously and we think that Google Analytics is a huge invasion of privacy. We therefore do not use it (Take a look at the requests sent by your device when you pull up this website, you’ll notice that those requests only go to our servers and not some set of unknown third parties that hitch a ride to display advertising or collect metrics.).
But if you use IvyDNS, then you are protected by default from Google Analytics’ (and other’s) prying eyes, even on sites that do use it or other metric-collection (e.g. New Relic). With IvyDNS, you literally stay under the radar of most of the prying eyes on-line.
This is just one of the ways that we walk the walk and don’t just talk the talk!