IvyDNS does ad-blocking and while this is not the only thing it does, it is the one that stands out most. With claims, or should we say ‘hopes’, by the IAB (Internet Advertising Board) that usage of ad-blockers is plateauing, they are still trying to get you to absorb as many ads as possible, fortunately IvyDNS is right besides you to protecting against the theft that is on-line advertising.
One of the newest trends that we are observing, and surely you’ve seen this as well, is that certain websites will be passive-aggressive and in most cases just plain aggressive in telling you that you can’t access the site unless you turn off your ad-blocker. How do they even know that you are running an ad-blocker? Well, these websites look for ad-blockers installed as extensions in your browser either by behavior or just by enumerating your extensions and when one is detected, trip the logic that complains to you.
But IvyDNS does not have a detectable footprint on your machine and it is not detectable in the same way ad-blockers are detected. This means that with IvyDNS, you keep flying under the radar, never to be seen by anything that is trying to steal away your attention or your bandwidth.
Traditional ad-blockers run inside your browser and only deal with HTTP/web traffic. Anything outside of that limited space is not something where they are even capable of protecting you. IvyDNS is different from your run-of-the-mill blocker, it works on a much deeper and more comprehensive level than traditional ad-blockers which protects you and your device from ever getting in contact with known advertising networks or domains associated with other undesirable content.
IvyDNS is much more effective in protecting against this undesirable content than regular ad-blockers: it prevents ahead of time instead of dealing with it afterwards!